Մարքեթինգի բաժնի ղեկավար

Վերջնաժամկետ
24 Ապր, 2021

JOB DESCRIPTION

EasyPay is looking for a Head of Marketing Department who will lead all our marketing activities from social media and digital campaigns to advertising and creative projects. If you are a skilled Marketing strategist, able to inspire and motivate your team members, we’d like to meet you.

JOB RESPONSIBILITIES

  • Develop and implement short-term and long-term marketing strategy for the company new and existing products and services

  • Increase the company's brand awareness and strengthen its position in the market. Develop and implement branding and positioning strategies

  • Develop and present annual marketing plan, create a calendar of campaigns and events

  • Tailor marketing activities within set plan for day to day and event-based campaigns

  • Set and administer an annual marketing budget

  • Manage and measure marketing campaign costs

  • Report on the effectiveness of marketing campaigns using pre-determined KPIs

  • Analyze the market and stay up to date on the latest marketing trends

  • Identify opportunities to reach new market segments and expand market share

  • Manage and improve the company’s social media presence

  • Guide the day-to-day activities of the marketing team. Set, monitor, and report on team goals

  • Manage relationships with external partners (creatives/agencies, printing houses, media, marketing service providers etc.).

REQUIRED QUALIFICATIONS

  • Bachelor’s Degree of Business Administration, Marketing, Communication or related area, Master’s Degree in Marketing is preferred

  • From 7 to 10 years of experience in Marketing or Communications preferably in financial sector, 3-5 years of experience in managerial position

  • Deep understanding of digital marketing including SEO, SEM, Marketing Automation, Google Analytics, Google AdWords, Social Media marketing

  • Knowledge of qualitative and quantitative research methodologies and concepts

  • Experience in data collection and research reporting

  • Knowledge of various types of communications and media tactics and distribution

  • Familiarity with principles of developing effective audiovisual and textual content

  • Experience in marketing content and collateral development

  • Knowledge of branding and design techniques and tools

  • Excellent knowledge of Armenian, English, and Russian languages.

  • Proficient knowledge of MS Office. Knowledge of digital marketing and analytics tools and software is preferable

  • Leadership skills with the ability to set and prioritize goals

  • Excellent time-management skills, ability to manage multiple tasks and deadlines

  • Excellent communication and presentation skills

ADDITIONAL INFORMATION

All interested and qualified candidates are encouraged to apply online or send their detailed CVs to www.career@easypay.am with "Head of Marketing Department" in the subject line. We appreciate your interest in EasyPay, however, only shortlisted candidates will be contacted for interviews.


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