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EasyPay is looking for a Head of Marketing Department who will lead all our marketing activities from social media and digital campaigns to advertising and creative projects. If you are a skilled Marketing strategist, able to inspire and motivate your team members, we’d like to meet you.
Develop and implement short-term and long-term marketing strategy for the company new and existing products and services
Increase the company's brand awareness and strengthen its position in the market. Develop and implement branding and positioning strategies
Develop and present annual marketing plan, create a calendar of campaigns and events
Tailor marketing activities within set plan for day to day and event-based campaigns
Set and administer an annual marketing budget
Manage and measure marketing campaign costs
Report on the effectiveness of marketing campaigns using pre-determined KPIs
Analyze the market and stay up to date on the latest marketing trends
Identify opportunities to reach new market segments and expand market share
Manage and improve the company’s social media presence
Guide the day-to-day activities of the marketing team. Set, monitor, and report on team goals
Manage relationships with external partners (creatives/agencies, printing houses, media, marketing service providers etc.).
Bachelor’s Degree of Business Administration, Marketing, Communication or related area, Master’s Degree in Marketing is preferred
From 7 to 10 years of experience in Marketing or Communications preferably in financial sector, 3-5 years of experience in managerial position
Deep understanding of digital marketing including SEO, SEM, Marketing Automation, Google Analytics, Google AdWords, Social Media marketing
Knowledge of qualitative and quantitative research methodologies and concepts
Experience in data collection and research reporting
Knowledge of various types of communications and media tactics and distribution
Familiarity with principles of developing effective audiovisual and textual content
Experience in marketing content and collateral development
Knowledge of branding and design techniques and tools
Excellent knowledge of Armenian, English, and Russian languages.
Proficient knowledge of MS Office. Knowledge of digital marketing and analytics tools and software is preferable
Leadership skills with the ability to set and prioritize goals
Excellent time-management skills, ability to manage multiple tasks and deadlines
Excellent communication and presentation skills
All interested and qualified candidates are encouraged to apply online or send their detailed CVs to firstname.lastname@example.org with "Head of Marketing Department" in the subject line. We appreciate your interest in EasyPay, however, only shortlisted candidates will be contacted for interviews.
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